Corporate Media News-Home Splash

Content Insider 228 - NAB Wrap
Sun, 13 May 2012 12:00:00
NAB is the second most popular event for us to attend because we like to see how prehistoric our years in TV were compared to today and it's like light years. This year we're way beyond pushing stuff to the tube. The content people are sending stuff to everything. We know that's not a brilliant observation but what literally blows us away is how the industry is now able to do it so precisely to your mobile device, in the right format, even at the right time and BAM!!! With the right ads around it that are of most interest to you. It is so elegant. Oh sure they're not exactly certain what your threshold of pain will be for the volume of ads but they're working on that. Oh and NAB was cloudy too. We're going to have to revisit this again...shortly but for now...

Which OS Should You Target?
Wed, 09 May 2012 12:00:00
The good news is that a majority of mobile users own a smartphone. The bad news? They`re using a half-dozen different operating systems. Here, a veteran analyst explains what to consider.

Content Insider 227 - Horizontal Marketing
Sat, 05 May 2012 12:00:00
A friend voiced the need for Best Buy to go outside to find a new boss but he was countered with "they need someone who knows what's going on." Maybe he's right, maybe they're right but whomever the board selects he/she will probably be a specialist in turn-arounds. That's what's wrong with most marketing organizations - specialists in print, online, video ads; specialists in research, sales support, tradeshows; specialists in Facebook, Twitter, media relations, crisis management. A whole bunch of silos. They don't talk to each other, they don't talk to the customer. Gee maybe that's the problem! Let's get over ourselves, our titles, our areas of authority and focus on reaching out to, touching, working with customers because that's what we're in business for...aren't we?

A Single Development Tool for Multiple OS??s?
Fri, 27 Apr 2012 12:00:00
Android, iOS, Windows phone: The list of mobile OS`s keeps growing. Fortunately, there`s also a growing selection of tools that help developers easily create a version of their apps for each mobile OS. Are these tools really that effective, or are there t

Taming Android UI Fragmentation
Wed, 25 Apr 2012 12:00:00
Android is the worlds most widely used mobile OS because so many smartphones and tablets use it. But the downside to such wide vendor support is a hodge-podge of display resolutions and sizes. For developers, mitigating that fragmentation goes a long way

A Single Development Tool for Multiple OSs?
Wed, 25 Apr 2012 12:00:00
Android, iOS, Windows phone: The list of mobile OS`s keeps growing. Fortunately, there`s also a growing selection of tools that help developers easily create a version of their apps for each mobile OS. Are these tools really that effective, or are there t

Nokia promises more cuts after disappointing Q1
Thu, 19 Apr 2012 12:00:00
Nokia ditched its sales chief and promised to slash more costs, as the struggling Finnish cellphone maker runs out of time to reinvent itself under pressure from smartphone rivals.

The Byte - Gmail bug, Oracle smartphone plan, rebuilding Japan, Facebook Offers
Wed, 18 Apr 2012 12:00:00
Google resolved an outage that prevented millions of users from accessing their Gmail accounts. Oracle CEO Larry Ellison says the company considered buying Palm and Blackberry maker RIM in a failed effort to build its own smartphone. The Japanese governme

Dawn of the Phablet
Wed, 18 Apr 2012 12:00:00
Theres a new mobile device on the scene. What can developers expect from this emerging category?

Content Insider #223 - Blending Life
Sun, 08 Apr 2012 12:00:00
We don't know anyone who sent his/her boss a note saying "I'm sorry, you know I Love You." Or sent their significant other the contract paperwork or confirmation he/she would meet the headhunter to discuss the job offer...overseas. But it's happened and probably some a lot worse...don't say it! BYOD (Bring Your Own Device) can be a blessing in disguise because you can now download all those cool games to play in dull meetings on the iPad/iPhone-smartphone/notebook because hey it's yours. After all you do check your email/handle work while watching TV and on your holidays so you're entitled. There's no turning the clock back to yesteryear. You're plugged in 24x7, 365 days a year. It's the strong willed person who can actually turn the smartphone/tablet/notebook off and have a life. We're workin on that, so can you...

Strategische partners VIGC: