Print Channel

How to Help USPS Realign
Wed, 02 Jul 2008 14:54:00
At last week’s first-ever National Catalog Advocacy & Strategy Forum, sponsored by the American Catalog Mailers Association, one of ACMA’s key issues centered on U.S. Postal Service network realignment.

B-to-B mailers start strong
Tue, 01 Jul 2008 12:00:00
The business-to-business and computer merchants tracked by Multichannel Merchant got off to a good start this year: The majority turned in stellar performances during the first three months of 2008. Of the dozen companies tracked, all but three marketers boosted sales. And except for two companies, all improved their year-over-year bottom lines. Most merchants saw significant growth in net income.

MCM 100 The Major Players
Tue, 01 Jul 2008 12:00:00
Considering how rough the economy has been for multichannel marketers this past year, it's no wonder that our annual ranking of the top-100 companies by sales held some surprises. Perhaps the biggest surprise is how many companies continued to do well. For instance, IT equipment merchant CDW Corp. (#4) turned in a record-setting performance in 2007. The company increased sales 20% to $8.14 billion,

Pet buyer universe perks up
Tue, 01 Jul 2008 12:00:00
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than $10.5 billion on supplies and over-the-counter medications for their pets in 2008, up from $9.9 billion in 2007. The pet supplies catalog list market is growing, too, though slowly. The total 12-month active universe was 2.4 million names in the first

Listings
Tue, 01 Jul 2008 12:00:00
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age 46. The source is 80% direct to publisher. Cost: $105/M Selects: Six-month hotline, age, income, source, paid, lifestyle, state/SCF/ZIP Contact: Specialists Marketing Services, 603-431-2873 or www.specialistsms.com PrizeAmerica Sweepstakes Entrants This

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