Cross Channel

Listings
Tue, 01 Jul 2008 12:00:00
New lists Muscle Car Review Source Interlink Media has released a list of 9,765 subscribers to Muscle Car Review. Most recipients are men, median age 46. The source is 80% direct to publisher. Cost: $105/M Selects: Six-month hotline, age, income, source, paid, lifestyle, state/SCF/ZIP Contact: Specialists Marketing Services, 603-431-2873 or www.specialistsms.com PrizeAmerica Sweepstakes Entrants This

Mailing replay
Tue, 01 Jul 2008 12:00:00
It may be July, but merchants are already feeling a nip in the air. They've got only a few weeks to figure out their holiday remail strategy, and that will be harder this year given the economic downturn and declining print sales. How does your plan stack up against everyone else's? The signs are that mailers are cutting back on prospecting, and that means they'll be doing more remailing, says Wayne

Social Influence Marketing: The New Way to Win Customers
Mon, 30 Jun 2008 14:55:00
Don't get us wrong. We're not saying that consumers can't think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon?

Stop Driving Traffic, Start Capturing Leads
Mon, 30 Jun 2008 14:52:00
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub

Timing is Everything: Schedule Mail Based on Channel Strength
Mon, 30 Jun 2008 14:49:00
Everyone is talking about how to mail smarter. But no one seems to be talking about something just as important: Reallocating marketing expense from higher ad cost channels to lower ad cost channels as a way of improving ROI

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