Catalog Success Current Issue

State of the Co-ops ’08
Tue, 01 Jul 2008 12:00:00
With mailing costs rising and the economy slumping, will catalog co-op databases remain relevant in tomorrow’s multichannel direct-marketing environment? The pool of hot names is certainly drying up as the number of catalog mailers is thinning. Wit...

Special Report: E-Commerce & Catalog Technology: Take a Page From Facebook
Tue, 01 Jul 2008 12:00:00
Special Report: E-Commerce & Catalog Technology: Take a Page From Facebook...

Special Report: E-Commerce & Catalog Technology: Is Affiliate Marketing Worth the Effort?
Tue, 01 Jul 2008 12:00:00
5 Easily Implemented Affiliate Marketing Tips 1. Allow affiliates to access a knowledge-driven feedback loop.• let them connect their media spending to your success; and• provide access to select internal metrics. 2. Strengthen relationships w...

Special Report: E-Commerce & Catalog Technology: A Gift for All Seasons
Tue, 01 Jul 2008 12:00:00
It may be hot outside, but savvy merchants are already contemplating sleighs and snowflakes. With the holiday season comprising fully a third of all online sales, according to Forrester Research, now’s the time to begin building the strategies that ...

Special Report: E-Commerce & Catalog Technology
Tue, 01 Jul 2008 12:00:00
As many catalogers have learned the hard way, it takes more than just dropping a high-quality, “pretty” book in the mail to survive these days. Consumers’ lives are frenetic — they choose how and when they want to interact with you...

E-Commerce Insights: Get to ‘Yes’
Tue, 01 Jul 2008 12:00:00
Do your site’s sign-up forms read like a bungled attempt at getting a date? You: Hi, would you like to get coffee? Visitor: Umm … sure. OK. You: Great! LET’S GET MARRIED! I love kids! I want a big wedding, then a week in Hawaii. Two gi...

E-Mail Applied: Creating Customer Communities
Tue, 01 Jul 2008 12:00:00
E-Mail Applied: Creating Customer Communities...

Editor’s Take
Tue, 01 Jul 2008 12:00:00
A quick note: Our June issue was already at the printer while the 25th Annual Conference for Catalog and Multichannel Merchants (ACCM) was taking place on May 19-22 in Kissimmee, Fla. So belatedly, here’s my postconference recap. This was my 22nd co...

Advantage: Shippers
Tue, 01 Jul 2008 12:00:00
When multichannel marketers negotiate with parcel shipping companies, who has the advantage: carriers or shippers? Current market dynamics make today the best time to bid your business. Recent earnings disclosures by FedEx and the United Parcel Service in...

Industry Eye
Tue, 01 Jul 2008 12:00:00
LETTERS: Dear Editor,RE: The creative feature “10 Steps to a Successful Redesign,” (May 2008 issue, pg. 42). I am alarmed that Sarah Fletcher wrote such a distressing column for Catalog Success magazine. Maybe your article should have the cave...

Profile of Success: A Leg Up on the Field
Tue, 01 Jul 2008 12:00:00
WHAT GOT HIM HERE: Encouragement from his wife, Sonia. Having begun his professional career in the advertising industry, Doug Mockett quickly became disenchanted with how advertisers were viewed. “When things didn’t go well,” he says, &#...

Understanding Postal
Tue, 01 Jul 2008 12:00:00
Understanding Postal...

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